The Cricket Cooler
03:56
Over the past couple of weeks I have witnessed a new addition to the range of products at Bunnings Warehouse - the Cricket Cooler. Every time I walk in to work, the first thing that I see is an enormous display of these eskys.
Some of you may remember the cricket cooler from the first episode of Australian Shark Tank. During the episode the founders successfully pitched their product, earning support from the shark Naomi Simson.
It’s been just over six months since that episode aired and for the business to have grown to be stocked - nay, featured - in the biggest hardware store chain in Australia is no small feat. It really shows how fast the world of entrepreneurship can move. It only takes one small action to explode your business, but it might just take you a while to figure out what that action is.
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